Paragon Footwear unveils next generation retail store format

Paragon Footwear, an Indian footwear brand, has announced the launch of its next-generation retail store format with the opening of its first outlet at Ramamurthy Nagar, Bangalore. This marks a strategic step to strengthen its direct-to-consumer presence, enhance the in-store shopping experience, and capture the fast-growing Gen Z and young urban consumer segment.

The new stores are designed as lifestyle experience hubs, blending comfort, style, and community. This reflects Paragon’s shift from a legacy retail presence to a brand-led experiential ecosystem. With store formats spanning over 1,000 sq. ft., the layouts are designed to manage footfall more efficiently.

“We’re reimagining what a footwear store feels like, not just a place to shop, but a space that mirrors the energy, individuality, and creativity of today’s youth,” said Nakhul Joseph, Executive Vice President – Retail, Franchise & Human Resources at Paragon Footwear. “Our new retail identity brings together the best of Paragon’s portfolio under one roof - from everyday comfort wear to trend-driven sneakers and premium leather styles under Carmicci. Designed to be fresh, inspiring, and easy to explore, these stores reflect our evolution as a brand that listens, adapts, and grows with its customers.”

“India’s footwear market is projected for significant growth. Paragon’s new retail model is designed as a strategic growth lever to capture this opportunity by boosting direct-to-consumer revenue, enhancing brand experience, improving per-store productivity, and expanding in high-potential Tier 1 and Tier 2 cities,” said the company statement.

The first set of new-format stores will open across key metros and Tier 1 cities in mid-December 2025, with a wider expansion planned through 2026. These stores will blend physical and digital experiences, serving as a core pillar in Paragon’s omnichannel retail strategy.