PayNearby’s new club to empower the unsung heroes of retail

PayNearby, the branchless banking and digital network, has launched what it calls ‘Indradhanush’ – a one-of-its-kind elite club for handpicked small retailers who are driving social change at the last mile. The idea is to recognize the contribution of high-achieving retail partners in India’s growth story. The club recognizes the efforts of retailers like Kirana store owners and mobile recharge stores, who have made inaccessible banking and non-banking services accessible to local residents and aims to induct 10,000 outperforming retailers by the end of FY23-24.

The club membership comes with special privileges and customized servicing, including priority desks at the service center. Furthermore, the select few will be the face of the brand in their regions. They will be the role models as more and more kirana stores in the country will get inspired by their success stories and realize the immense potential that they have to become the changemakers while securing their families’ future, says the statement from PayNearby. With this, the company intends to motivate and influence newer agents to join the movement to take Bharat to the next level of growth and inclusion.

The company informs that in the first phase, the club will honor 25+ pathbreaking retailers from Uttar Pradesh (UP) among 250+ last mile champions from across the country who have risen above the odds to create positive and social impact through their outstanding efforts in ensuring the upliftment of their catchments.

PayNearby Indradhanush was envisioned to recognize the last-mile pioneers, motivate them to continue their life-changing work, and replicate their best practices for sustainable development across Bharat. It acknowledges retailers who are going beyond the call of duty to make India a progressive nation and ensuring that all basic services are available to everyone at a store nearby.

Speaking on the launch, Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, said, “In our mission to create an inclusive society and a strong nation, empowering the retailers who are building the nation ground-up has been PayNearby’s constant pursuit. Our retailers are the ones who are defining and shaping the local communities and are holding the economic fabric of this country together. In times of crisis, they are the frontline warriors who are always at the beck and call of the citizens. PayNearby Indradhanush is a small token of thanks to these heroes as they are the foot soldiers who are inspiring the transformation in financial behavior of all at the last mile.”