Pepperfry on expansion spree, strengthens franchise network
By Retail4Growth Bureau | August 29, 2022
These new studio launches by Pepperfry, whose studio footprint currently spans 90+ cities with 180+ studios, combines its enhanced focus on offline expansion with its omnichannel drive and its franchise model of business through the Pepperfry Accelerator Program.
Pepperfry has done it again - launched a new studio in Bangalore in keeping with its aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans across 90+ cities with 180+ studios in the country.
The new studio launched in partnership with Vishnuz Enterprise, is situated at a prime location at S.G. Arcade, RR Nagar, in Bangalore, spanning across a carpet area of 1705sq. ft. Like the earlier studios launched in Bangalore recently recently, the new outlet focuses on offering customers first-hand experience of products, and specialized design advice from the company’s interior design consultants.
Last month the omnichannel furniture and home goods retailer had launched a studio in partnership with DREAM HOME FURNITURE at Kannamangala- Seegehalli in Bangalore, spanning carpet area of 1226 sq. ft.
As the company informs, the omnichannel strategy is driven by expansion of its FOFO (Franchise Owned Franchise Operated) studios across the country and it currently works with 90 plus unique partners with the aim of transforming the furniture retail landscape in India and enabling more and more retail entrepreneurs.
Speaking of the new launch Amruta Gupta, Business Head - Franchising and Alliances, Pepperfry said, “We are delighted to launch our new Studio in Bangalore in partnership with Vishnuz Enterprise. Owning a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and tier 1 cities. Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs. Today a large part of our Pepperfry customer interactions leverage AR and virtual product interactions. With our mission to spark a feeling called home across the world, we endeavor to consistently deliver great customer service.”
Jayakanth.B & Pallavi Jayakanth (Owner of Franchise Studio), said, “We are extremely happy to partner with Pepperfry, India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omnichannel business and we are proud to be a part of their journey in creating the largest omnichannel home and furniture business.”
Pepperfry, which launches about 8-9 franchisees every month, is aggressively focused on offline expansion through its Pepperfry Accelerator Program that was crafted in 2021. The programme, wherein the Capex required by franchise partners starts with INR 15 lakhs, is based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association, informs the company.
