Pepperfry plans to open 35 stores by August across metros & Tier 1, 2 cities
By Retail4Growth Bureau | July 09, 2026
The furniture and home brand is expanding its retail network and aims to have over 250 stores in the near future, strengthening its omnichannel presence across India's furniture and home retail market.
Pepperfry, the omnichannel furniture and home destination and a subsidiary of TCC Concept Limited, has announced the next phase of its retail expansion strategy where the company plans to add 35 new stores by the end of August, ahead of the festive season, significantly strengthening its presence across keymetros, Tier 1 and Tier 2 cities. The expansion is expected to enhance customer access, deepen market penetration and support business growth during one of the strongestconsumption periods of the year. The company remains on track to expand its retail footprintto over 250 stores in the near term, reflecting its long-term vision of building one of India’slargest omnichannel furniture and home retail platforms.
The planned expansion is aligned with TCC Concept Limited’s long-term strategy of buildingcategory-leading, technology-enabled consumer businesses through scalable omnichannelplatforms, operational excellence and disciplined capital allocation. Pepperfry represents a key consumer-facing platform within the TCC ecosystem and continues to strengthen itsleadership position in India’s organised furniture and home retail market.
“Our expansion ahead of the festive season marks another important milestone in Pepperfry’sgrowth journey,” said Hussaine Kesury, Chief Business Officer of Pepperfry.“As we continue to strengthen our retail presence across India, weare making the Pepperfry experience more accessible while enhancing the integrationbetween our digital and physical channels. Our stores are evolving into complete retail destinations with Sell from Store capabilities, with an expanded home assortment and fresh collections from 1000s of D2C brands that reflect how customers shop today, enabling customers to discover, experience and purchase seamlessly.”
Pepperfry stores are designed to reflect the way India shops for home today, offering anextensive assortment across furniture, mattresses, décor, kitchen and dining, furnishings andmodular solutions. By combining immersive in-store experiences with digital convenience, the company continues to simplify the home-buying journey while enabling customers todiscover complete home solutions under one roof.
