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Pepperfry strengthens offline presence, launches new studio in Bangalore

By Retail4Growth Bureau | July 13, 2022

The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans 90+ cities with 174+ studios in the country.

Pepperfry, the ecommerce furniture and home goods major, has announced the launch of its new studio in Bangalore, Karnataka. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans 90+ cities with 174+ studios in the country.

Pepperfry Studios’ omnichannel strategy is driven by expansion of FOFO studios across the country and it currently works with 90 plus unique partners. The new studio launched in partnership with DREAM HOME FURNITURE, is situated at a prime location at Kannamangala- Seegehalli, in Bangalore, spanning a carpet area of 1226 sq. ft. It offers customers a first-hand experience of an infinite catalogue of furniture and home products. Customers will get specialized design advice from the company’s interior design consultants. The studio at Bangalore aims at providing a personalized shopping experience tailored to the unique needs of home and living customers in Karnataka.

Speaking of the launch Amruta Gupta, Business Head - Franchising and Alliances, Pepperfry said, “We are delighted to launch our new Studio in Bangalore in partnership with Dream Home Furniture. Owning a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and tier 1 cities. Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs. Today a large part of our Pepperfry customer interactions leverage AR and virtual product interactions. With our mission to spark a feeling called home across the world, we endeavor to consistently deliver great customer service.

Juli Agarwal, Owner of Pepperfry Seegehalli, said, “We are extremely happy to partner with Pepperfry, India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omnichannel business and we are proud to be a part of their journey in creating the largest omnichannel home and furniture business.”

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