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Pepperfry takes the franchisee route

By Satarupa Chakraborty | October 14, 2017

The furniture retailer opens its first franchisee store in Bangalore and has revealed its plan to establish 48 owned and franchise Studios by the April 2018.

Omni channel furniture retailer, Pepperfry, with 22 company-owned studios nationwide in 11 cities, starts its franchisee rollout recently with the launch of a franchisee-owned studio in Bangalore. This is part of Pepperfry’s second phase of expansion after 3 years into business. As the market leader Pepperfry was the first online marketplace to set-up an offline experience centre in the form of Pepperfry Studio’s in December 2014. Today, 25% of the sales on the online platform relate to customers who have experienced the services extended at the Pepperfry Studio. A one-of-its kind concept Pepperfry is outspreading the Studio proposition to first-time and experienced entrepreneurs presenting them with an opportunity to establish a truly differentiated and highly profitable franchise business.

Pepperfry has launched the first franchise owned Studio in partnership with Prakruthi Enterprises. It is owned and operated by three partners - P K Ramesh, Nagendra Kaushik and A R Ramaprasad. The franchisee partners have an extensive experience of over two decades in managing high-growth franchise businesses for Titan, Fastrack, Helios, Titan Eyeplus, to name a few.

Pepperfry’s unique franchise model is unlike any franchise business in the country and does not require partner to hold product inventory and is based on 100% price parity. Pepperfry is offering a lucrative commission structure where the franchise owners can benefit by earning commission on each online transaction made at the franchise studio. Pepperfry will manage the customer experience end-to-end, starting from pre-sales to post-sales thereby providing a seamless shopping experience to customers.

Ashish Shah, Founder and COO, Pepperfry says, “We have received an overwhelming response for our franchise business from all across the country. With Bengaluru being our key market our first franchise outlet kick starts an exciting journey for us where we are looking at unlocking the entrepreneurial potential in the country. We want to be available to our customers in as many touchpoints as possible to help them build beautiful homes. We are already present in major metros & cities and are geared to spread our network across other tier I and tier II cities.”

Speaking about the launch, A R Ramaprasad, Partner, Prakruthi Enterprises said, “We were looking to partner with a brand which is honest and has a strong credibility. We were truly impressed with the franchise model created and offered by Pepperfry. Pepperfry has built a formidable business in less than 6 years and is synonymous with furniture and home purchases in the country today. The Studio concept presents us with a unique proposition to build a large customer franchise. We are looking forward to partnering with Pepperfry to open more franchises while they are on their journey to help create 20 million beautiful homes by 2020.”

Pepperfry has revealed its plan to establish 48 owned and franchise Studios by the April 2018.

 

 

 

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