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Peter England launches Generation Store in Jaipur

By VJ Media Bureau | Vjmedia Works | December 24, 2013

The unique retailing store targets different age groups and is aimed at meeting the expectations and aspirations of each group.


Peter England has launched the first Peter England Generation store of its kind in Rajasthan, a unique concept store aimed at young professionals at Tonk Road in Jaipur. Designed by internationally renowned retail designers Dalziel & Pow, this store is spread across 5300 sq. ft. and reflects the journey of today's generation from the first life stage to the fourth in an endearing manner across two floors. The concept depicts the various life-stages with visual identities appealing to each group through their tonality, attitude, colours, props an the unique product offerings.

A first-of-its-kind retailing concept, this store appeals to the young professionals in the four key life stages viz. (early 20's, mid 20's, late 20's & early 30's) with apparel that that reflects their life stages.

The brand believes, supported by research, that  that it's not just people in their early and mid 20s, but also younger and older age groups who are its our loyal consumers and aims at strengthening its bond with them.

The brand identified four distinct yet homogeneous segments with each having its own consumer needs and expectations from apparels.  
The emphasis in the first life stage is on casual wear. In the second stage, the focus is on Work Casuals and Hangout Casuals, while for the third stage the focus is on Formal Wear  that has been the forte of Peter England . Stage 4 represents the rejuvenated you, which adds a flavor of International appeal and class while keeping you fresh and young.
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