P&G to set up a brick-and-mortar barbershop under the label of Old Spice
By Retail4Growth Team | Retail4Growth Team | March 10, 2021
The new store will be serving as a location for hair care business and also as a studio for Old Spice to share its hair styling tips on social media.
Procter & Gamble looks forward to open its first brick-and-mortar barbershop in north to Columbus, under the label of Old Spice. The new store will be serving as a location for hair care business and also as a studio for Old Spice to share its hair styling tips on social media.
Leif Edgar, Brand Director – Old Spice, P&G, stated, “Every single detail from the front desk to the mural in the back of the shop has been created for a truly memorable experience as we help our guys navigate the seas of manhood with the perfect haircut, style and hair grooming products.”
The space will also house a celebrity barber residency. It will also cater to a channel of fresh content for Old Spice’s social media presence.
The location will facilitate the brand to tap into the young male population in and around Ohio state and coming up from downtown Columbus.
