PhonePe launches contactless payment for essentials

PhonePe, digital payments platform, has launched home delivery of groceries and essentials and contactless payments for its users.

Talking about the new initiative, Vivek Lohcheb, VP Offline Business Development, PhonePe said that the company has a unique offering called “Stores” on its platform where over 10 million of the merchant partners are listed. During the lockdown, customers want to know which shops are actually open and home delivering.

“We have solved for this by introducing two filters in the Stores section “currently operational” and “home delivery”. We keep this information updated as the situation is changing dynamically. We have also introduced the “Pay Now” feature on the Stores page which enables customers to make the payment remotely from within the PhonePe app without the need for scanning any QR. We believe this will be a win-win for both our merchants and customers,” he added.

Since the launch of these features, the company has witnessed a three-fold increase in activity on the ‘Stores’ page and a 50% rise in daily traffic on its platform. The company believes that these features will also help in solving the problem from the merchant’s side as they not only open their shops as per the Govt. regulations and their business will also keep running.