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PredictiVu’s new data tool to offer actionable insights to marketers

By Retail4Growth Bureau | May 25, 2021

The Dynamic Marketing Optimizer (DMO) is an AI and Machine Learning supported data visualisation tool with a dashboard that is connected with 75,000 retail touchpoints and presence in 100+ Indian cities, and keeps adding 500,000 + unique consumers every month.

Kunal Sarkar, Vice President, PredictiVuPredictiVu, India's leading analytics firm that aims at simplifying marketing strategies by providing interactive insights from a single interface, has announced the launch of their first centralized next-gen automated AI-powered data visualization tool – Dynamic Marketing Optimizer (DMO). DMO is an Artificial Intelligence and Machine Learning supported tool integrated into India’s largest data set comprising consumer purchase, web listening and campaign mapping. It is equipped to provide near real time business insights on customer behaviour to CMOS and marketers 10 times faster than conventional methods.

Connected with 75,000 retail touchpoints with a presence in 100+ Indian cities, the tool’s dashboard keeps adding 500,000 + unique consumers every month. Designed to offer Descriptive, Predictive, and Prescriptive Analytics for marketers to gain actionable insights into their campaign competitiveness, achieve a macro review of the company’s potential markets and opportunities with a micro-level product dissection, and obtain consumer purchase, Ad, Web & Social Intelligence to convert millions of noise data into meaningful trends all from a centralized dashboard assessing disparate database in near real time, the tool is certainly poised to transform business intelligence delivery for marketers perpetually.

Lloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVuSpeaking on the occasion, Kunal Sarkar, Vice President, PredictiVu said, “Marketers slog to design winning multichannel marketing campaigns due to the lack of real-time and meaningful business intelligence insights. For India, where there’s an insatiable demand for brands and D2C business is going to be worth $100 billion by 2025, the unexplored analytics capabilities that are limiting smarter marketing decisions can become a huge challenge for economic growth.  The COVID 19 invasion has redefined the business value of data and accentuated the need for real-time insights more than ever and we are glad to introduce – Dynamic Marketing Optimizer (DMO), our AI-enabled augmented data visualization tool at a time when it’s most needed. Marketing leaders can now use its advanced analytics to understand customer behaviour, competitor performance and consumer challenges 10 times faster than when using conventional methods to arrive at smarter marketing decisions. “

He further added, “We plan to focus the tool’s usage for Smartphone sector, primarily considering advanced consumer-focused technologies in this sector have given marketers a variety of options to drive their digital businesses under the pandemic’s impact. Gaining a competitive edge is immensely critical now and doing that means keeping abreast with the latest trends. This can happen only when exceptionally agile, faster, accurate and comprehensive insights are received in near-real-time.”

Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVuLloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVu said, “Today, marketers increasingly struggle to gain comprehensive, visibility into the customer journey to develop ground-breaking marketing strategies. Going forward, accurate data mapping, analysis and faster delivery from data intelligence partners will be elemental in a world where consumers are excessively connected through the digital universe. PredictiVu’s Dynamic Marketing Optimizer (DMO) is uniquely designed to lead the next level data interpretation need that would require a faster, flexible, reliable, consolidated, and unified business intelligence approach.  As Indian brands penetrate further into the local market under the ‘vocal for local’ slogan, the role and need for advanced data analytics business, intelligence offerings will increase.”

Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu said, “PredictiVu’s Dynamic Marketing Optimizer (DMO) is poised to solve one of the largest marketing and business problems in today’s tech-enabled world: being able to take marketing program decisions in almost real-time, with divergent actions across divergent geographies, price points, and competitor situations. The AI / ML-based engine and multi-dimension mapping make an ultimate marketer-friendly platform across brand marketing, go-to-market, and consumer/channel insights teams. Smart marketers will need this solution to amplify their marketing spend RoI by an additional 25% to 48%.”

 
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