Premium Spanish apparel brand Custo Barcelona ready for India entry
By Bollam Sridhar Ganesh | Vjmedia Works | January 14, 2015
To open stores in Delhi, Mumbai; will operate through exclusive outlets
Keeping the Indian consumer in mind, the products will be priced at Rs 5,000 and above. "India is a volatile and cost-efficient market. We will lower our pricing in sync with local spending power but definitely not the quality,â€ Dalmau says. The country's apparel market is estimated to exceed Rs 2.95 lakh crore in size by 2016 from about Rs 1.95 lakh crore in 2011, according to a report by Booz and Co. The premium and super-premium segments account for 15-20 per cent of the total market. At present, Custo Barcelona has 80 exclusive outlets and close to 3,000 fashion retail associates across 40 countries; India is going to be the 41st country where it will have presence. The entry will be marked by a lifestyle exhibition, The Reverie, on January 16-17.
"About 65 per cent of India's population is below 35 years of age. Unlike other premium brands, whose colour segments mostly offer black, blue and grey products, Custo Barcelona will have attractive and colourful patterns,â€ adds Dalmau.