Prestige Xclusive opens 100 outlets across India in FY26

TTK Prestige, the popular kitchen appliances and cookware brand, has announced a significant milestone in its retail journey with Prestige Xclusive (PXL) successfully launching 100 exclusive outlets across India in FY26. This expansion marks a significant step toward enhancing the brand’s omni-presence and improving consumer accessibility across key markets.

With a strong emphasis on innovation, aesthetics, and functionality, TTK Prestige offers a wide range of solutions. The expanded retail footprint ensures that these innovations are now more accessible than ever.

Beyond expanding reach, FY26 also marks a shift in Prestige Xclusive’s retail philosophy, with stores being reimagined as experience centres. Designed to showcase the brand’s comprehensive range under one roof, these spaces enable consumers to interact with products, explore features, and make informed choices through immersive, hands-on experiences.

Driving this experiential approach is a strong focus on live demonstrations, both in-store and across nearby catchments through engagement with residential communities and RWAs. This hyperlocal activation model has played a key role in building awareness, encouraging product trials, and strengthening consumer connections.

“Our vision is to transform retail into an experience-led journey for consumers,” said Akila Chandrasekar, Senior General Manager Marketing of TTK Prestige. “With our stores evolving into interactive spaces, we are enabling customers to truly engage with our products. From live demonstrations to hyperlocal activations, we are building stronger connections and helping consumers make more informed choices for their kitchens.”

With a dual focus on expanding its retail network and enhancing in-store experiences, the brand continues to reinforce its position as a future-ready, consumer-first company, bringing innovation closer to every Indian kitchen.