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Puma India relies on Myntra’s partnership for expansion in Indian market

By Retail4Growth Team | Retail4Growth Team | December 01, 2020

The company aims to nurture the partnership with Myntra for better growth and expects to attain Rs. 500 crore in gross merchandise value from the platform by next year.

Puma India banks on the partnership with e-commerce Myntra for its expansion in the Indian market and expects to attain Rs. 500 crore in gross merchandise value from the platform by next year.

Amar Nagaram, CEO, Myntra, exclaimed, “As a marketplace, we aim to bring the best brands from around the world to our consumers and the partnership with Puma is an extremely special one. Puma is the No. 1 global sports brand on Myntra and the reason this partnership is seeing phenomenal success is what we both are equally obsessed about our consumer and giving the best value for money.”

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“Myntra is an important and strategic partner for Puma. It is positioning as a premium platform help us connect with customers, both for fitness and athleisure Myntra has always provided the right kind of support for a brand like ours to grow on platform,” mentioned Abhishek Ganguly, Managing Director, Puma India and South East Asia.

The brand has been selling in Myntra’s platform since a decade and aims to nurture the partnership for better growth.

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