Pure & Sure launches cafe & store in Bengaluru

Pure & Sure, an organic food brand, recently launched its café & store in Jayanagar, Bengaluru. Designed as an experiential clean food destination, the space brings together organic grocery retail, a farm-to-table café, and a community engagement platform. 

More than a conventional store, the Jayanagar outlet is positioned as a transparency-led experience centre where consumers can eat organic meals, shop daily kitchen staples, and gain deeper visibility into the brand’s farm-to-plate journey. 

The space is also designed to serve as a community hub for workshops, awareness sessions, and local engagement initiatives that encourage informed food choices and promote sustainable consumption.

“The Jayanagar Café & Store is a physical expression of our commitment to making clean, certified organic food a part of everyday life,” said Surya Shastry, Managing Director of Phalada Organic Consumer Products Pvt. Ltd. “Today’s consumers want transparency, they want to know where their food comes from and how it is grown. This space allows them to experience our farm-to-plate philosophy first-hand, understand our sourcing and testing processes, and build confidence in their food choices. Our larger vision is to make certified organic the norm, not the exception, by strengthening the connection between farmers and urban households.”