Raisin opens its first exclusive brand store in Dehradun

Raisin, a contemporary fusion brand, has announced the opening of its first exclusive outlet in Dehradun. Spread across 350 sq.ft, the store allows customers a quality shopping experience and offers brand a chance to build an inter-personal relationship with its customers.

This outlet will include all of Raisin’s varied collections, giving its customers a plethora of comfortable options to choose from, ranging from breezy Kurtas to fusion dresses, chic jumpsuits to comfy Kurta, and a lot more.

“Raisin was started to create contemporary fashion which is able to meet the needs of our customers. Our clothing is designed with the aim to provide comfortable, chic and high-quality clothing to modern-day women. Through the launch of our first ever Exclusive Brand Outlet (EBO) we want to make our plethora of collections now available in store. We soon plan to expand to over 20+ EBOs pan India by march 2021,” says Vikash Pacheriwal, Co-Founder of Raisin.

ALSO READ: Lessons of Lockdown: ‘Brands that are compassionate, empathetic are at forefront’: Vikash Pacheriwal

The range will also include some of Bhumi Pednekar’s, brand ambassador for Raisin, favorite styles. Their latest EBO will also include their beautiful collection of Banarasi art silk sarees which was launched this year under the name ‘Baisaa’.

Apart from clothing, Raisin has also forayed into the contemporary jewellery category with the recent launch of their extension jewellery by Raisin. It consists of artistic and minimal jewellery consisting of statement rings and earrings, chunky necklaces, cuffs and delicate bracelets, all of which will also be available in the store.