Ralph Lauren enters India with Polo concept store
By Satarupa Chakraborty | November 29, 2018
The brand will soon bring its luxury concept store to Delhi’s Chanakya Mall.
American luxury men’s and women’s wear brand Ralph Lauren has recently entered Indian market with its Polo concept store, Polo Ralph Lauren. Spread across 2200 sq ft, the store is located at Delhi’s luxury mall address Emporio. The brand, which entered India in partnership with Aditya Birla Fashion & Retail (ABFRL), will soon open its luxury concept at Delhi’s The Chanakya Mall, which will span across 3400 sq ft.
Globally, Ralph Lauren’s smaller store format, Polo Ralph Lauren, brings a design Id woven around an antique British building look, while the bigger format, Luxury Ralph Lauren brings bigger store spaces with wardrobe-style fixtures and merchandising.
Followed by two stores in the capital, the next two Ralph Lauren stores will find their addresses in Mumbai and Delhi Airport. NCR-based fixture manufacturer IJB is supplying fixture for the stores, while the lighting system has been imported from the UK.