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Reebok announces Portia Blunt as the Vice President of apparel

By Retail4Growth Team | Retail4Growth Team | March 05, 2021

She has served as a director of apparel operations at New Balance, where she led functional areas of innovation, material design and global integrated operations. In 13 years of her professional career, she has held a lot of roles in apparel business, including leading innovation.

The British-American footwear and clothing brand, Reebok announced the appointment of Portia Blunt as the vice president of apparel.

Portia will report to Reebok’s SVP of global product Todd Krinsky, and will lead the global apparel team and drive product excellence across all apparel product categories.

Matt O’ Toole, President, Reebok, stated, “Portia is a tremendous addition to our team and will be instrumental in helping shape and grow our apparel business moving forward. We’re on a mission to be the top athletic lifestyle brand in the world, and having the best in-class apparel, infused with Reebok’s unique DNA, will be critical to help us get there. Portia is the right leader to help shape the future of Reebok apparel.”

Portia Blunt, newly appointed Vice President, Reebok, expressed, “I couldn’t be more excited to join this iconic brand and be a part of the Reebok family. Reebok has such a rich history and heritage in both the athletic and fashion spaces.”

She has served as a director of apparel operations at New Balance, where she led functional areas of innovation, material design and global integrated operations.  In 13 years of her professional career, she has held a lot of roles in apparel business, including leading innovation.

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