Reliance Retail co to empower Kiranas with newly launched FMCG brand ‘Independence’

Reliance Consumer Products Ltd., the FMCG arm and fully owned subsidiary of Reliance Retail Ventures Ltd., has launched its indigenous made for-India consumer packaged goods brand, ‘Independence’ in Gujarat. Introduced to consumers and kirana partners on the occasion of the centenary celebration of Pramukh Swami Maharaj at Akshardham in Ahmedabad, Independence offers a wide range of products under several categories including staples, processed foods and other daily essentials, said the company statement .

“I am happy to announce the launch of our own FMCG brand Independence, which brings a wide choice of high quality and affordable products including edible oils, pulses, grains, packaged foods and other daily need products,” said Isha Ambani, Director, Reliance Retail Ventures Ltd.

“The brand stands for ‘truly Indian solutions for real Indian problems’ which is articulated as – ‘Kan Kan Mein Bharat’, thereby evoking emotional attachment and instilling a sense of inclusiveness amongst Indians, ” she added.  

The company plans to develop Gujarat as a “go-to-market” state to create excellence in execution for its FMCG business, as it prepares for a national rollout for the brand.

The company has also said that building on the equity and affinity of brand “Reliance” in Gujarat, it plans to make Independence launch an empowering movement for all the stakeholders such as consumers, manufacturers, distributors and kiranas in India.

The company is collaborating with trade partners including manufacturers and kirana stores to create high quality products and empower them with enhanced business opportunities. In the coming months, the company plans to step up the launch to cover FMCG retailers across Gujarat.