Reliance Retail partners with Gitanjali Group

Reliance Retail has entered into an exclusive partnership with Gitanjali Group, India’s leading branded jewellery manufacturer and retailer with jewellery brands such as Gili, Nakshatra, Nirvana and Asmi, which will now be available at the newly launched ‘Project Eve’ store in Mumbai. The collaboration of Gitanjali Group will give the consumers visiting Project Eve stores the opportunity to shop for premium, high quality jewellery collections within an exclusive, international ambience. The first ‘Project Eve’ destination store is spread across 10,000 sq ft in Inorbit Malad. Relaince Retail has recently announced the plan to launch stores where women can buy apparel, footwear, cosmetics and jewellery along with a salon or café, all under one roof. Called Project Eve, the experiential stores will stack premium and high fashion brands including the in-house and global brands.

Saurav Bhattacharya, Group President – Gitanjali Group, said, “We will be carefully selecting and placing the most appropriate merchandise with contemporary, global designs that are perfect for sophisticated women shoppers who will visit the store. Jewellery being an essential part of every woman’s wardrobe today, we want to offer nothing but the best.”

With a well-entrenched network of over 3,000 points of sale in India, over the last two decades, Gitanjali Gems has steadily built its worldwide network of around 120 stores in the US and over 100 points of sale in Japan. Gitanjali also has tie-ups with several retailers in China, the Middle-East and other smaller key markets.