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Reopens : Tupperware India resumes retail operations

By Retail4Growth Team | June 05, 2020

The brand reopens 40 pc retail outlets across 17 cities outlets that are in accordance with Govt. guidelines.

Tupperware has reopened close to 40 percent of retail outlets across 17 cities including launch of its first exclusive brand store in Varanasi recently. These outlets are being opened in accordance with Govt. guidelines and all necessary safety measures like hygiene maintenance, social distancing, deep sanitization etc. are being taken care of.

Sharing more details about the reopening of the retail outlets, Deepak Chhabra, MD, Tupperware India said, “Retail is an essential channel for the company as it delivers an engaging experience about the magic of our products. The outlets demonstrate a wide array of products and customers can view solutions for prepping, cooking and even organizing their kitchen. I am glad that we are being able to resume operations partially and during such times where human contact needs to be to the minimum”

Deepak Chhabra also spoke about Tupperware’s innovative method of engaging and educating walk-in customers at the outlet. “We will be introducing the TAB which ensures a plethora of content on brand Tupperware. It’ll engage our audiences with our brand vision and heritage while educating them about all our products. Along with this it also would share recipes and interesting new methods of how our products can be handy in multi-usage. It’ll be an added boon to our outlet advisors as well while interacting with the customers.”

Tupperware has reopened exclusive brand outlets across following cities in phase one – Gangtok, Bhilai, Dehradun, Amritsar, New Delhi, Pathankot, Jalandhar, Bangalore (4), Kochi (2), Katpadi, Chennai (2), Calicut, Ahmedabad (2), Nagpur, Rajkot, Goa and Baroda.

 

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