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Resonating with the right brand packaging

By Retail4Growth Bureau | October 08, 2021

Tata Tea Gold brings alive Durga Puja celebrations with specially designed festive edition series of packs that depict the 5 special days of ‘Pujo’.

In keeping with the festive spirit of Durga Pooja, Tata Tea Gold, the marquee brand from Tata Consumer Products, captures the essence of Durga Puja celebrations in its festive pack edition. The uniquely designed range of festive packs bring alive the joy and essence of the 5 special days of pujo celebrations starting from Shashti to Dashmi.

The Shashti pack depicts the arrival of goddess Durga and unveiling the face of Maa Durga with rituals like Amontron, Bodhon and Adibash. To rejoice in the essence of Saptami, the pack highlights the ritual of ‘Kaula Bou’. The Ashtami and Nabomi packs bring out the true colour of fun and fervour with elements of pushpanjali, sandhi puja, Dhunuchi naach, Dhaak. The last day or Dashmi is traditionally known for Sindoor Khela by women and the same is beautifully depicted in the packs of TATA Tea Gold.

Speaking about the festive edition packs, Puneet Das, President, Packaged Beverages, TATA Consumer Products, said, “Durga Puja in West Bengal is synonymous with fun, enthusiasm and joy and to bring out the true essence of the festivities, Tata Tea Gold has designed a series of exquisite packs that  pay homage to the rich culture and splendour associated with the festival. The new packaging has a beautiful storytelling and visual appeal to the Bengali audience and aims to bring alive the magic and passion of West Bengal in celebration of this unique festival.”

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