Romio Technologies strengthens focus on integrated in-store technology solutions

Romio Technologies, a leading smart billing and digital display solutions company headquartered in Delhi, is strengthening its focus on integrated retail technology solutions as retailers look for connected systems that improve customer engagement, streamline operations, and maximise returns on technology investments.

Speaking about the shift in retailer expectations, Mohit Sharma, CEO of Romio Technologies, said retailers are increasingly looking for connected technology solutions rather than standalone hardware. According to him, businesses are focusing on integrating digital signage, customer-facing POS terminals, self-ordering kiosks and software platforms to create a more seamless customer journey.

Retailers’ expectations have changed significantly over the past few years. Earlier, businesses primarily invested in digital signage to display promotional content. Today, the focus has shifted towards technology that enables centralised content management, supports data-driven campaigns, and helps retailers communicate more effectively with customers across multiple locations. “Brands are no longer talking only about return on investment. They want to understand how technology can help maximise profits and improve customer engagement,” he explains.

Romio Technologies provides retail technology solutions, covering hardware, software, content management systems, installation, and ongoing support. It also offers customised solutions based on a retailer's store format and operational requirements, rather than relying on standard products. The company has worked with brands including Bansi Wala, Nirula's, Gulab and more.

According to Mohit, retailers are also showing greater interest in technologies that make digital communication more relevant and easier to manage. Beyond displaying scheduled promotions, businesses are exploring ways to personalise content based on factors such as customer profiles, store locations and external conditions like weather. Thus, there is also a growing need for platforms that allow content to be managed centrally across multiple stores.

While larger retail chains often have dedicated teams to manage digital content, many mid-sized and regional retailers are still adapting to digital-first formats. As a result, the focus is gradually shifting from simply installing digital screens to ensuring they are used effectively as part of the overall in-store experience.