Ruhe India targets 50 exclusive stores in the next 12 months

Ruhe India, a D2C brand in kitchen and bathware fittings, has announced an aggressive physical retail expansion strategy to scale its offline presence across India. The company currently runs 9 exclusive stores and, following the success of its experiential store model, plans to expand to 50 outlets in the next 12 months.

The offline business has emerged as a significant growth driver for Ruhe, complementing its digital-first model and enabling the brand to deepen customer engagement, improve product discovery, and drive stronger market penetration across key markets. With the company witnessing robust growth, Ruhe is also targeting a revenue milestone of ₹500 crore over the next three financial years, backed by a strong 90% CAGR.

Ruhe India is scaling its offline footprint through a zero-inventory retail model, with stores expected to achieve capital neutrality within 5-7 months of launch. The company is now focused on expanding access across a larger pincode network spanning metropolitan, Tier 1, and Tier 2 markets.

Ruhe’s physical stores are designed around a curated “boutique buying” concept aimed at tackling one of the home improvement sector’s biggest friction points: product fitment and sizing errors. By offering a tactile and live-demo environment, homeowners, architects, and interior designers can evaluate dimensions, materials, and water-flow dynamics before purchasing.

“With retail contributing nearly a third of revenues and initial outlets breaking even in under six months, expanding to 50 stores in the next 12 months is a natural step. With a 90% CAGR and a target of ₹500 crore in revenue over the next three financial years, we are seeing strong market demand and building a solid foundation for our long-term growth,” said Kapil Gupta, Founder and Director at Ruhe India.