Sahara Q Shop launches 100 exclusive stores in Delhi and NCR

'Sahara Q Shop', the FMCG and Quality Consumer Merchandise Retail Company of Sahara India Pariwar, has launched its operations in Delhi and the NCR region with 100 exclusive Sahara Q Shop Neighbourhood Convenience Stores. Sahara Q Shop has plans to open 400 such stores by 31st March 2014 in the region. Currently, there are 901 Sahara Q Shop Stores operating in 12 States. By the end of the current financial year the company has plans to have 10,000 (ten thousand) such stores across India. Two thousand of these stores will be opened in Metro Cities.
 
Romie Dutt, Executive Director, Sahara Q Shop, said, "We have received overwhelming response from markets where Sahara Q Shop has launched its operational model for franchisee/exclusive retailers. It has emerged as a sustainable income model at appropriate price providing unadulterated 100% pure quality consumer merchandise to our esteemed customers in their neighbourhood.” He further said, "Delhi and NCR region is an important market for us, we have further plans to expand the retail network in the region so that Sahara Q Shop quality products can be easily made available to the people of the region.”
 
The exclusive retail outlets are part of the branded chain of Sahara Q Shop Neighbourhood Convenience Stores, operating on franchisee/ exclusive retailer model and offering an extensive range of Sahara Q Shop brand of 378 unit quality products and 763 Stock Keeping Units (SKUs). Each exclusive franchisee retail outlet is a unique model launched by Sahara Q Shop in 3 formats of 300 sq. ft., 400 sq. ft. and 500 sq ft. area. The outlets will cater to 2000+ households from its neighbourhood, providing one of the primary shopping options for daily necessities in its catchment area. Under the franchisee model, the company provides all the necessary training, collaterals, in-store branding and marketing support to successfully run the store. The model has been designed to provide sustainable self employment avenues at local levels.
 
Earlier, Sahara Shop entered the coveted record books of Guiness World Record by opening a record number of retail outlets across the country, at one time as on 1st April, 2013 at 4:00 p.m.