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Sahara Q starts'Quality Mobile Shop' to connect with customers

By VJ Media Bureau | Vjmedia Works | November 14, 2013

Sahara launches a unique distribution model to reach out to tier II and tier III cities with 181 Quality Mobile Shops (QMS) in 5 states to strengthen their supply network.

Sahara Q Shop, the FMCG and retail arm of Sahara India Pariwar has launched retail and distribution channel, Quality Mobile Shop (QMS), to augment its pan India customer reach of existing 1057 exclusive stores in 425 cities in 13 states. Through QMS, the company intends to expand its footprint in tier II and tier III cities and remote rural areas, to reach customers with quality consumer products.

The launch of Quality Mobile Shop (QMS) was marked by flagging off of 109 QMS Vans by'Saharasri' Subrata Roy Sahara, Managing Worker and Chairman, Sahara India Pariwar. Sahara Q Shop will expand the network of Quality Mobile Shop across India through different phases. In the first phase, it has rolled out total 181 QMS vans to cater to consumers in 5 states, namely Delhi, Uttar Pradesh, Haryana, Rajasthan and Bihar. By the end of the current financial year, the company will have a network of 500 QMS vans.

Speaking on the occasion,'Saharasri' Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said, "I have always believed that every esteemed citizen of our great nation deserves the best quality living, be it where we live, how we live or what we consume. With this vision, we had laid the foundation of Sahara Q Shop, which has gained presence in 13 states with 1057 exclusive shops. We are growing rapidly and by 2015, we will have 30,000 exclusive shops. Quality Mobile Shop is a distribution model adopted to reach out to tier II and tier III cities faster and compliment our present operations.”

Romie Dutt, Executive Director of Sahara Q Shop, said, "Sahara Q Shop's long term vision is to be one of the large FMCG companies in the country. Today, we have 1057 exclusive brand outlets in 425 cities in 13 states and are on our way to expand further. QMS is an initiative that gives a fillip to our efforts to reach tier II and tier III cities and towns.”

QMS is the first of its kind retail model in FMCG sector in the world and a strategic move to fulfilling Sahara Q Shop's commitment to cater to the daily needs of valued customers from areas which otherwise have weak supply chain and non-availability of quality products. The company has adopted complete automation of processes from stock management to billing to customers. QMS provides distinct advantage over any other model, due to its complete automation and mobility.

Highlights of  QMS :-

  •     181 Quality Mobile Shops (QMS) rolled out in first phase in 5 states to reach tier II/III cities and strengthen supply network

  •     QMS is on-road replica of Sahara Q Shop's brick-and-mortar stores;

  •     Complete automation from stock management to billing to customer is the USP

  •     QMS expected to generate 10-12% of Sahara Q Shop's revenue over a period of time

  •     Sahara Q Shop to have a network of 500 QMS and 10,000 exclusive retail outlets (Q Shop) across states by end of 2013-14

The specially designed Quality Mobile Shop vans will provide the entire range of Sahara Q Shop's unadulterated quality consumer merchandise in categories of staples, processed food, homecare products, personal care products, water and beverages, general merchandise, home appliances and kitchenware to consumers. Each Quality Mobile Shop van will travel on a well defined route map to provide the whole range of Sahara Q Shop's quality products to customers.

Sahara Q Shop quality products are currently available to consumers through 1057 Sahara Q Shop Exclusive retail stores spread across India, each catering to around 2000 households from the vicinity, whereas QMS model will primarily operate in areas where Sahara Q Shop Exclusive retail stores are not present or their viability is low. Sahara Q Shop has plans to open more than 10,000 Sahara Q Shop Exclusive retail stores and 500 Quality Mobile Shops across India by the end of the current financial year. For timely delivery and continuous availability of unadulterated quality consumer products, a strong supply chain management system has also been put in place.

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