Samsung and Micromax among the most purchased brands
September 07, 2015
According to a research report by technology company, MoMagic, the top three most purchased brands in the country are Samsung, Micromax and Sony/HTC/Lava.
As per findings of the report, the top five most popular categories for app downloads include games, social networking, entertainment, utility and education. Electronics (28 per cent) and computers (19 per cent) emerged as the top two categories with maximum number of app purchases. The top three states which contributed to maximum app downloads include Uttar Pradesh, Punjab and Delhi. The research report findings are based on data collected from 15 states, 180 plus cities, 15,000 retails shops and 100 plus sales force.