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Sandeep Kataria of Vodafone joins Bata India as Country Manager

Vjmedia Works | August 03, 2017

Rajeev Gopalakrishnan has been elevated to President, Asia South, Bata.

European footwear major’s Indian subsidiary, Bata India announced the appointment of Sandeep Kataria as the Country Manager for India sub-continent as on Aug 01, 2017. Sandeep joins from his last assignment as Chief Commercial Officer at Vodafone India and will be based in Gurgaon.


A business leader, Sandeep has over 2 decades in the consumer industry, covering design and deployment of business strategy, brand management and sales & marketing leadership across the developing and developed markets. In the past, Sandeep held roles ranging from Regional Sales manager to Global Brand Director in Unilever and from Chief Marketing Officer to Chief Executive Officer in Yum! Brands. He will be reporting into Rajeev Gopalakrishnan, who has been elevated as President of Asia South, based in Singapore, with a broader perimeter encompassing: India, Bangladesh, Sri Lanka, Indonesia, Australia & New Zealand.


This development is in line with Bata India’s growth trajectory which picked up significant momentum under Mr. Gopalakrishnan. He has indeed been pivotal in driving the product, brand, retail and manufacturing levers of the business. A clear reflection of past few years trajectory has been Bata’s share price almost tripling in the last 6 years from a value of INR 196 per share in Apr 2011 to INR 584 per share as on date.


Speaking on the appointment, Gopalakrishnan, President, Asia South, Bata said, “I am confident that Sandeep will play a critical role in continuing to build Bata as a contemporary and stylish brand, keeping in mind the changing consumer trend in India and will drive the company to achieve the accelerated growth plan.”

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