Tuesday, August 16, 2022

Select CITYWALK salutes real life Covid heroes

By Retail4Growth Bureau | August 25, 2021

Delhi’s Select CITYWALK launched a campaign titled ‘TheCitySalutesYou’, which selected and paid tribute to six individuals who went above the line of duty to deliver support and relief to many during the second wave of Covid-19 this year.

In another example of malls taking a step further to stay engaged with their customers during these trying times,  Delhi’s Select CITYWALK has launched a campaign, offering tribute to the Covid heroes, people who stepped up to help those most in need in the grip of the second wave of the COVID-19 pandemic this year. Titled ‘TheCitySalutesYou, the campaign features six individuals who went above the line of duty to deliver support and relief to many. 

The campaign brings together six people - Harteerath Singh of Hemkunt Foundation, who helped thousands of families by providing free oxygen across the country, Nandini Ghosh of The Good Food Project who fed crematorium workers during the pandemic, Saleem Khan and Harsimar of Little India Foundation, who donated food to the needy, standup comedian Amit Tandon and Psychologist Divija Bhasin, who put smiles on people’s faces during those grim times and brought them hope and positivity.

The campaign features these covid heroes dressed head to toe in a chosen collection  from popular fashion brands,  namely Ted Baker, Onitsuka Tiger, Adidas Originals, Massimo Dutti, Aldo, Gant, CK, Zara, Mango, Brooks Brothers, Steve Madden, Dune, Charles and Keith.

Speaking on the initiative, Yogeshwar Sharma, Executive Director & CEO,  Select Infrastructure Pvt. Ltd. said, “This initiative is an effort from our side to recognize and appreciate organizations and individuals who have come forward to fight the pandemic. It is an honour for us to bring them together and salute their courage, grit and unseen efforts.”

On being a part of the campaign Harteerath Singh of The Hemkunt Foundation said, “It was an absolute pleasure to be a part of this campaign. It’s very thoughtful of Select City Walk to honour COVID heroes. I hope it inspires many others to come forward and support those in need not just during the pandemic but generally in life too. Big ups to the entire team for putting forward this unique campaign!”

Psychologist Divija Bhasin commented,It was really exciting to be a part of this campaign as I’ve never been styled before or done a photoshoot. It made me feel special and believe that the work I do is being seen and appreciated by people. These kind of campaigns make all the time, effort and work I do worth it as they make me believe that I am actually doing something that is bringing a change in the society.



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