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Siliguri welcomes Forever 21's first store in the state

Vjmedia Works | March 22, 2017

Forever 21 extends its store operation to the eastern market in West Bengal with its first store at Siliguri.

Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd. debuted its retail operation in West Bengal with their very first store in Siliguri’s Vega Circle Mall. The brand, a noted name in fast youth fashion category and having stores at major cities like Mumbai, Delhi, Bangalore, Pune, Hyderabad, and Chennai, is focusing on strengthening its foothold in the country by exploring newer markets like West Bengal.


The 6000-sq ft store opens its door with the brand’s the latest Spring Summer 17 collection in apparel, footwear and lingerie along with featuring the retailer’s other brands including men’s fashion line, 21MEN and its cosmetics line Love & Beauty. Speaking on the launch, Abhinav Zutshi, India Business Head, Forever 21, said, “In our 4 year long journey in India, we have received phenomenal response from our young consumers and as the obvious next step our objective is to make the brand more accessible across India. West Bengal is known for its diverse ethnicity and fashion forward youngsters who love to experiment with edgy styles, which we feel is our core offering. Furthermore, West Bengal is a fairly less explored market that has huge potential, which is why we are keen on expanding our base here.” With this new store, the brand has increased its store count to 16.

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