Sleepy Owl to expand its MT reach

Post raising INR 35 million (US$500,000) in seed funding from DSG Consumer Partners (DSGCP), Delhi based cold brew coffee company, Sleepy Owl has disclosed their plan to leverage the funding in their strong product development and manufacturing capabilities to expand their product portfolio and grow nationally to gain a share of the rapidly growing Indian retail coffee market, estimated at Rs 5000 crores.

Founded in June 2016, Sleepy Owl pioneered the direct to consumer Cold Brew Box, offering a convenient way for consumers to enjoy fresh cold brew made using 100% Arabica coffee. Sleepy Owl directly sources the best Indian beans from plantations to offer the Indian consumer the freshest and most flavorful coffee at their convenience.

Sleepy Owl’s current focus is to capture the Delhi NCR market with their Cold Brew Box. Commenting on the expansion in their current portfolio, Ashwajeet Singh, Co-Founder, Sleepy Owl added, “We recently launched Brew Packs online which is our Brew-It-Yourself Cold Brew Coffee. It is available across the country. It is the most convenient, hassle free way to cold brew a delicious cup of coffee without dabbling with complex brewing equipment. We want to scale the Brew Packs and reach out to the consumers across the country.” The classic Brew Box is now available across modern trade formats such as Foodhall, Le Marche and Modern Bazaar among others in Delhi NCR.

On expanding via retail touch points, Ajai Thandi, Co-Founder Sleepy Owl, added, “We are thrilled to partner with DSG on our journey to caffeinate the nation. Our main focus for the coming year is to make additions to our 15,000 existing customer base by increasing SKUs, expanding retail presence and marketing. Proceeds from the round will help us streamline operations and expand production, to ensure that we deliver on our promise of excellent user experience to our customers."