Smartsters plans expansion in partnership with Hamleys, Crosswords

Kids' furniture brand Smartsters has announced that it is expanding its presence across the country with new store openings. In partnership with Crossword and Hamleys, the brand plans to open up to 10+ Smartsters shop-in-shops across major cities including Delhi, Mumbai, Chennai, Goa, Pune, Ahmedabad, and Noida. The brand is also set to open a dedicated standalone store at Palladium in Ahmedabad. 

The launch of the inaugural shop-in-shop concept at Crossword's flagship retail store at Kemps Corner, was followed by a shop-in-shop in partnership with Hamleys at the DLF Mall, Noida and the recent launch of its standalone store at KOPA mall in Pune. 

Speaking about it, Ashni Biyani, the visionary force behind Smartsters, said, "Our journey is guided by the belief that every child deserves a space that sparks creativity and comfort. The recent expansions reflect our commitment to making Smartsters an integral part of homes across India. We look forward to creating magical spaces for children everywhere."

Building upon its existing 3 stores (1 standalone & 2 Shop-in-Shop), Smartsters is focused on created retail spaces that convey the brand narrative – a go-to destination for parents seeking the perfect blend of functionality and style in kids' furniture.