SmileBar launches in India

Smile Labs Cosmetic Pvt. Ltd., the official distributors of SmileLABS, USA, opened country's first SmileBar in Mumbai. SmileBar is India's first-of-its kind lounge style 'Cosmetic Teeth Whitening' grooming facility that will, according to the brand, deliver'whiter teeth' in just 15 minutes. It also reportedly guarantees upto 8 shades whiter teeth in a single treatment with a sensitivity free technology which is enamel safe as well. It is the first lounge style cosmetic smile grooming facility in India.
 
Talking about the launch of SmileBar, Farraz Patel, Managing Director, Smile Labs Cosmetic Pvt. Ltd. said, "People spend a lot of time and money on hair, skincare and clothes but ignore their smile. It is equally important to invest in teeth grooming. The idea behind introducing SmileBar was to offer a grooming solution for teeth. Our endeavour is to offer people more reasons to smile and in some cases, regain their confidence or simply just feel better about their appearance. By the end of the year we hope to have 40 SmileBars across India with the first two launching together in Mumbai, in Bandra West and Andheri West followed by an outlet at Snip Salon & Spa in Calangute, Goa. SmileBars will be introduced in self-owned and shop-in-shop lounge formats in phase one and we will explore the franchisee model in phase two.”
 
All products used for the service are FDA compliant and approved by the Ministry of Health in India. SmileBar uses a special paint-on technique with teeth whitening gel along with light technology to provide impressive results.
 
Speaking at the launch, Actor Jacqueline Fernandez who inaugurated the centre, said, "I am happy that India finally has a concept like SmileBar, which offers the most convenient and quick way to a brighter smile. With tea, coffee, red wine, smoking and other lifestyle reasons resulting in stained teeth; a destination like SmileBar can boost your confidence and complete the grooming experience.”
 
Image Consultant and Grooming Expert, SmileBar, Rukshana Eisa said, "They say a'smile' is the perfect way to a person's heart, so with a service like SmileBar; the only part that was completely ignored earlier in the grooming space, can now be well taken care off.  Be it in your daily life, for an interview, a wedding or an important occasion, it's a fantastic quick fix to a brighter whiter smile in just 15 minutes.”
 
SmileLABS is currently available in UAE & Australia besides the USA and has over 200 outlets across these countries.