Snitch taps Quick Commerce powered by offline expansion

Leading D2C men’s fashion brand Snitch, which has been on a rapid offline expansion mode, has now announced its step into quick commerce with the launch of a 60-minute apparel delivery service.

With its new 60-minute delivery model, the brand says it aims to address a largely untapped opportunity in the fashion industry, redefining instant accessibility for its audience.

“Today’s Gen Z and millennial shoppers want outfits that match the moment, whether it’s a last-minute party look, a festival-ready outfit, or a gifting emergency. With this powerful initiative, we are making on-demand into center stage like any other essential category,” said Siddharth Dungarwal, CEO and Founder of Snitch.

The Bengaluru pilot marks the first chapter of this journey, informs the compan. Orders placed in the city will be fulfilled through Snitch’s network of retail stores, which also act as an essential catalyst for product distribution and serve as hyperlocal fulfilment hubs, supported by a robust network of logistics partners. To make it more customer-friendly, each city will have curated assortments tailored to local style sensibilities, ensuring a differentiated, city-first fashion experience, the company adds.

“Snitch’s entry into quick commerce is anticipated to be a strategic move as it is powered by its rapid offline retail expansion. Over time, the company has grown significantly, establishing a strong supply chain, sophisticated inventory management systems, and a broad network of partners. This infrastructure not only supports the brand’s offline and online presence but also makes its 60-minute delivery model scalable, the company says, sharing the strategy behind the move.

Siddharth added, speaking about the next plan of action in the pipeline, “With the Bengaluru pilot as Phase 1, Snitch plans to expand into Delhi, Mumbai, and Hyderabad as part of Phase 2. By early 2026, the company aims to make its 60-minute delivery promise available across India.”