Snitch unveils its first-ever experiential store in Colaba
By Retail4Growth Bureau | September 24, 2025
The launch marks SNITCH’s 79th store in India, introducing a new experiential format that combines shopping with interactive zones, even as the brand prepares to expand further with 4–5 more such outlets across major cities by FY 2025.
SNITCH, the fast expanding D2C men’s fashion brand, has launched its first experiential store, SNITCH 2.0, in Colaba, Mumbai. This is the brand’s 79th store in India and introduces a new retail concept aimed at offering customers more than just shopping.
Unlike traditional retail outlets, SNITCH 2.0 is conceived as a living expression of the brand’s DNA. The interiors and displays narrate the journey and identity of SNITCH, while dedicated zones for styling, self-expression, and content creation encourage customers to engage beyond passive browsing.
“SNITCH 2.0 is more than a store and a physical manifestation of our vision to create experiences that inspire,” said Siddharth Dungarwal, Founder & CEO, SNITCH. “Colaba, with its vibrant cultural energy, makes the perfect backdrop for us to showcase this evolution. This is a step towards shaping retail as not just transactional, but transformational.”
As part of its experiential retail strategy, SNITCH plans to roll out 4–5 more such stores across key cities, including Bangalore, Hyderabad, and Delhi, by the end of FY 2025.
