Soch unveils first store in Bhopal

Ethnic wear brand Soch has unveiled its first store at DB City Mall, Bhopal. The new store is spread over 2,500 sq ft and is innovatively designed to allow customers to get a glimpse of the different products on offer.  The store was conceptualised by the brand's in-house team. It has an inviting and inspiring design which exudes the sophistication of the brand.

The new store has products ranging from everyday ethnic wear to festive wear; the brand caters to a spectrum of discerning audiences with varied tastes and style. Speaking on the occasion of the store launch, Vinay Chatlani, Chairman and COO, Soch said, "We are very delighted to open our first store in Bhopal. A vibrant and colourful city, the opening of our first store in Bhopal marks an exciting step for the brand. With its fresh appeal and unique shopping experience, our new store will definitely keep the customers returning back for more.”