Solitario Diamonds debuts in Delhi

Solitario Diamonds, the lab-grown diamond label has announced the official launch of its exclusive 300 sq. ft. retail space at South Extension this weekend, marking its much-anticipated entry into Delhi’s luxury market. The store is located on the first floor of the iconic Study by Janak. 

Positioned in one of Delhi’s most prestigious shopping districts, the store marks a key milestone in Solitario’s national expansion, shares the company. “It also introduces a fresh, purpose-led luxury experience to the city’s vibrant jewellery market. The store features thoughtfully designed branding elements, from tent cards and standees to immersive product displays, creating an environment that is both aspirational and ethical. Footfall is already gaining momentum, an average of 50 weekly visitors is projected to rise steadily, supported by influencer engagement and strong word-of-mouth buzz from the launch weekend,” informs the company.

“Housed within Study by Janak, the store benefits from its association with one of Delhi’s most established couture destinations,” adds the company. The collaboration blends the worlds of fashion and fine jewellery, offering customers a one-stop destination for luxury that speaks to both style and conscience. 

“Delhi has always been a key market for us; not just because of its scale, but because of its deep appreciation for luxury, design, and individuality. The city’s consumers are discerning and bold, which aligns perfectly with Solitario’s philosophy. Partnering with Study by Janak felt instinctive, as it allows us to integrate our modern, conscious jewellery into a space that already defines elegance and fashion-forward living,” said Ricky Vasandani, CEO & Co- Founder at Solitario. 

Echoing this sentiment, Vandy Mehra, Director, Study by Janak, added, "Our clients are increasingly seeking pieces that reflect not just style but purpose. Solitario’s lab-grown diamonds align beautifully with this evolving sensibility. This collaboration is about offering timeless craftsmanship with a contemporary conscience."