Solitario expands nationwide with multi-city boutiques
By Retail4Growth Bureau | October 08, 2025
Solitario accelerates its retail footprint with the launch of 10 exclusive stores across major Indian cities, complemented by 10 shop-in-shop formats, offering customers nationwide access to its lab-grown diamond collections.
Solitario, a lab-grown diamond jewellery brand, has announced its largest-ever retail expansion by unveiling 10 exclusive stores across the country. The launch spans key cities including Hyderabad, Indore, Pune, Mumbai, Delhi, and Kolkata.
Timed strategically to coincide with India’s peak festive jewellery-buying season, this expansion includes 20 stores opening nationally, with 10 exclusive stores and 10 shop-in-shop formats within 20 stores across 10 days.
The Mumbai flagship stores span 350 sq. ft. at Vashi and 450 sq. ft. on Linking Road, while the Delhi stores cover 600 sq. ft. in Paschim Vihar and 850 sq. ft. in Karol Bagh. Both stores were inaugurated jointly in the presence of Vivek Oberoi, Co-Founder of Solitario, and Ricky Vasandani, CEO & Founder of Solitario.
“This Navratri, Solitario celebrated not just new beginnings, but a new era of luxury in India,” said Ricky Vasandani, Co-Founder & CEO of Solitario. “By launching ten new stores simultaneously across major cities, including Hyderabad, Pune, Delhi, Mumbai, and Kolkata, we are achieving true pan-India accessibility for our lab-grown diamond creations. This expansion is about democratising aspiration; it ensures every customer, from metropolitan hubs to dynamic Tier 1 cities, can celebrate their milestones with ethical integrity and purpose.”
“This Navratri has been nothing short of historic,” said Vivek Oberoi, Co-founder of Solitario “We haven’t just launched stores, we’ve sparked a national movement for conscious luxury. From Hyderabad to Delhi, our vision is clear: to redefine fine Indian jewellery with brilliance that is ethical, responsible and undeniably world-class.”
