Southern expansion plans cooking at Wonderchef

Wonderchef, the premium kitchen appliance brand co-founded by Chef Sanjeev Kapoor and Ravi Saxena, has announced the inauguration of its 30th exclusive brand outlet (EBO) at Garuda Mall, Bengaluru and with it, its strategic focus on the southern market. “This expansion aligns with Wonderchef’s aggressive plans to double its EBO count in the coming financial year, with a strong emphasis on strengthening its footprint across southern India,” says the company statement.

Addressing media and customers at the event, Chef Sanjeev Kapoor highlighted the region’s rapidly growing demand for innovative kitchen solutions. “Southern India is a pivotal market for Wonderchef. With Bengaluru at its heart, we’ve witnessed remarkable traction for our smart kitchen appliances and healthy cooking innovations. Expanding our retail footprint here allows us to connect more closely with our customers and bring our innovative solutions right to their doorstep,” he said.

Adding to this, Ravi Saxena, Co-founder and CEO of Wonderchef, emphasized the brand’s commitment to meeting regional preferences. “The southern market has always been discerning when it comes to cookware and kitchen appliances. We’ve seen a strong demand for innovative, time-saving solutions like Chef Magic, as well as healthier cookware options such as our Ferro Cast Iron and Nigella tri-ply cookware range. By doubling our EBO presence, we will be better positioned to serve our customers and deepen our roots in this fast-growing market.”

The new EBO launch was accompanied by a special event titled ‘Master Hues of Health with Chef Sanjeev Kapoor’, where the celebrated chef engaged with attendees through a live cooking workshop.

With Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu emerging as key growth markets, Wonderchef’s expansion strategy will prioritize these regions, says the company and adds that it aims to double its EBO count in the next financial year.