Spencer's Retail extends customer connect through its new mobile app

Spencer's Retail Limited recently launched Spencer's Mobile App to give shoppers a heightened shopping experience. The event took place at their Quest Mall store, Kolkata. The app was unveiled in the presence of Shashwat Goenka, Sector Head, Retail, RP-Sanjiv Goenka Group and Tollywood actors Prosenjit Chatterjee, Payal Sarkar and Parambrata Chatterjee.

The objective of the app is to empower the shoppers with the right information and at the right time. The app will provide alerts on best deals on a real time basis and also support shoppers in preparing their customised shopping list before stepping into a store.

Speaking on the occasion Shashwat Goenka, Sector Head, Retail, RP-Sanjiv Goenka Group, said, "Spencer's with its customer-centric focus is on its way to revolutionise the way customer relationship is perceived. The creation of this app is a significant step towards forging value-based, one-on-one relationships with shoppers. The app has been designed to give a convenient interface to shoppers which will keep them up-to-date about what is happening in our stores. It will give all the necessary information like which store is open till what time, what are the different offers or deals going on across India and in which particular store.”

On the expansion of its retail footprint, Goenka further added, "Spencer's retail is on an aggressive growth track establishing its presence in select geographies across the country, reaching out to more and more shoppers every day. We have laid great emphasis on shopping convenience in our stores and with the launch of Spencer's mobile app today, we take a step further in our endeavour to provide convenience to shoppers. At present Spencer's Retail has got about 34 hypermarkets and 125 stores in total and the group aims to make the hyper chain count to another 80 in the coming four years and thus in total it will be more than 200 stores Pan-India. Also we have more store launches coming in the later half of the fiscal spread across January, February and March.”

Speaking about the regional and category B cities growth he further adds, "East is really proliferating with new brands entering the market each day and when it comes to a hyper chain like us it is servicing the entire need of the middle class and Sec A category population of the region. With new competition, our business is growing and we aim to innovate each time with new propositions for our customers. Spencer's Retail is predominantly present in the Tier I and Tier II cities Pan India and they are doing equally well as compared to the metros. Our merchandise assortment is very much regionally catered and thus it is a preferred choice for our customers.”