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SRS Group forays into e-commerce space with SRSgrocery.com

By Subhro Prakash Ghosh | Vjmedia Works | January 14, 2015

The company announced the launch of SRSgrocery.com, and plans to launch other e-commerce website, which will include apparel and jewellery.

The multi-domain Rs. 5,000 crore plus SRS Group announced its foray into the e-commerce space with the of SRSgrocery.com., a uniquely designed website that ensures a smooth online shopping experience to customers. In the next phase of its expansion, SRS plans to launch other e-commerce website, which will include apparel and jewellery.

Speaking on the occasion, Dr. Anil Jindal, Founder Chairman, SRS Group, said, "The e-commerce initiative is born out of customer insights, focuses on ease of purchase, and provides an effortless purchase process. This unique offering is only the start and an attempt to bridge the existing gap in the online offerings in the market and enter the vast and yet under explored territory of e-commerce. The e-commerce space in India is currently valued at Rs. 60,000 crore and has been growing at an estimated 30 per cent CAGR. This is a part of our strategy to go ahead with diligent expansions in retail to make SRSgrocery.com a brand of preference for consumers. We are unveiling just the first chapter of SRSetail.com, which in the days to come will foray into fashion, jewellery, medical and many more such segments."

The company claims that the website is conceptualised as per international standards in terms of product range, merchandising, promotions and customer focus. Its wide portfolio includes all key categories such as FMCG products, staples, beverages, home care, personal care, grooming, fruits and vegetables, cleaners and much more. The website is designed to fulfill the entire grocery basket for its customers, making it a one-stop destination for grocery requirements - something that is of high relevance with time being at a premium for most people. SRSgrocery.com scores on parameters like good user interface, small delivery slots, and no service fee - "No Minimum Order and No Delivery Charges".

Pratik Jindal, Managing Director, SRS e Retail Ltd, says, "We are delighted to enter into this new venture. With this, we have not only strengthened our retail presence but are also happy to reach and serve new consumer segments by treating them to world-class products, thrilling promos and unmatched convenience. It is a pleasure to spread the goodness of our brand to the online space."

The launch of the grocery website is backed by SRS Group's expertise in the retailing business, leveraging its robust understanding in terms of backend logistics, warehousing and supply, automatic replenishments, shelf fill rates, purchases, marketing and other core areas.

SRS Limited has held a strong focus on its retail operations, and has chosen stable and profitable expansions, with a strong customer focus. The group has just completed 25 years of its existence. Over the span of these 25 years, the SRS Group has grown from a financial services company to a mature player that is now a well-established name in jewellery, cinemas, retail, hospitality, real estate, financial services and healthcare. It has over 120 touch points spread across seven states and 31 cities across India, with exports to international markets as well.

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