Stanley Lifestyles invests over Rs 40 crore for retail expansion in Pune
By Retail4Growth Bureau | January 31, 2025
The luxury furniture brand has launched its first expansive 12,000 square-foot Stanley Living store in Pune, reinforcing its aggressive expansion strategy.
Luxury furniture brand Stanley Lifestyles Ltd has launched its first expansive 12,000 square-foot Stanley Living store in Pune, reinforcing its aggressive expansion strategy in India’s premium and luxury home solutions market.
Sunil Suresh, Founder & CMD of Stanley Lifestyles Ltd., madethe announcement and shared that the company had committed an investment of over INR 40 crore for expansion in Pune over the next year.
“Pune is a strategic market for us, with an evolving consumer base that values craftsmanship, customisation, and luxury in home interiors. The demand for premium home solutions is increasing, and with our first Stanley Living store and our 3rd in Pune, we are bringing an unmatched retail experience to Pune’s homeowners,” said Sunil Suresh, Founder & CMD of Stanley Lifestyles Ltd.
The new outlet will showcase a curated range of home solutions, including kitchens, wardrobes, sofas, recliners, beds, mattresses, dining tables, armchairs, and bespoke items, catering to the discerning tastes of Pune's premium residential homeowners.
“The store launch marks a strategic milestone in Stanley’s retail expansion as it continues its post-IPO growth trajectory. After listing in the stock market in 2024, Stanley Lifestyles has delivered a strong performance, demonstrating investor confidence in its vertically integrated business model, premium positioning, and expansion strategy,” says the company statement.
With a presence in 23 cities and 68 stores across India, the company has identified Pune as a high-potential market driven by rapid urbanization, a booming real estate sector, rising disposable incomes, and a growing luxury-conscious consumer base. Pune’s industrial, IT, and startup ecosystem, coupled with the rise in second-home buyers and affluent professionals, makes it an ideal market for premium home interiors.
With a strong retail presence across major metro cities including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ahmedabad and Hyderabad, Stanley Lifestyle is now focused on deepening its reach in key tier-1 and tier-2 cities. The Pune launch is part of an aggressive expansion roadmap, with over 10 new store openings planned across India in the coming months, informs the company.