Stovekraft celebrates 100th store launch with new franchisee model for women

Cookware, kitchenware appliances, and consumer lighting brand Stovekraft, has announced an exclusive franchisee opportunity for women with zero capex investment. This unique initiative was rolled out at the launch of its 100^th store.

Speaking on the initiative, Rajendra Gandhi, Managing Director, Stovekraft Limited, said, “Since our inception, we have consistently introduced programs to enhance women's skills and integrate them as vital members of our company. Approximately 80 percent of our workforce, spanning managerial and worker roles, comprises women. Our latest initiative, 'Exclusive Franchise Opportunity for Women,' aims to support women entrepreneurs and encourage their active involvement in the retail sector, all while aligning with our vision of being all-compassing and empowering all stakeholders."

Stovekraft Limited embarked on its retail journey only 14 months ago in June 2022. In period, the company has expanded to its 100th store, reflecting its strong focus on retail presence. The company aims to further strengthen its retail presence across India. , introducing customers to the latest advancements in kitchen technology and design to transform kitchens nationwide.