Swarovski launches India’s largest Wonderlux store in Gurgaon
By Retail4Growth Team | December 10, 2024
Covering an area of 148 square meters, Swarovski’s new store, located at the ground floor of Ambience Mall is their third standalone store in Delhi
Swarovski’s new Wonderlux store in India in Ambience Mall introduces the Swarovski Created Diamonds (SCD) corner that display’s the brand’s innovative lab-grown diamond collection. The store also features the bright yellow concept, one of the brand’s signature color codes.
Nasr Sleiman, Managing Director, Southeast Asia, India, and Middle East, comments on the opening of the new store, “We are thrilled to launch India’ largest Swarovski store at Ambience Mall, Gurgaon. This store is more than a retail destination; it’s a celebration of self-expression, craftsmanship, and innovation. This opening marks another significant milestone in strengthening our presence in India, one of our rocket markets”.
The store is positioned in the luxury sector of the mall, on the ground floor. The interiors are a mix of contemporary design and Swarovski’s signature style, with designs to look out for -
The Iconic Octagonal Entrance: A representation of Swarovski’s brand identity, the octagonal frame stands at the entrance for visitors.
Octagonal Display Cases: These cases, made of innovative designs, showcase the brand’s signature products.
Crystal Displays, Luxurious Décor and VIP Lounge: The store interiors create an immersive atmosphere for customers, along with offering personalized consultations.
This is Swarovski's third standalone store in Delhi NCR, with the closest alternative full-price store located at Ambience Vasant Kunj, 10.2 km away. The Gurgaon store is located in the best-performing mall in Delhi NCR, ensuring high footfall and customer engagement.
