Tanishq ranked 13 in Interbrand's Best Retail Brands APAC Report

Tanishq, from the TATA Group stables, has become the sole Indian brand to make its entry in the list of top 30 Best Retail Brands in Asia Pacific and stands at #13 position with a Brand Value of $670M. This is the first time an Indian brand has made it to the Best Retail Brands Report. The global Best Retail Brands report ranks the top 50 North American and European retail brands by brand value, as well as the top 30 retail brands from across Latin America and the Asia-Pacific. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand, the world's leading brand consultancy.

The key findings across geographies point to major retailers looking beyond their core business models in pursuit of gaining a competitive advantage, online innovation bridging the divide between in-store and online shopping, and a strategic understanding and leveraging of sales data in meeting customer needs and desires better and faster than ever before.

Commenting on the report, Dirk Defenbaugh, Managing Director, Interbrand Design Forum, said, "The world's best retail brands understand the complex and challenging relationships between analog and digital and have been quick to address changing shopper behaviors. By integrating the physical and virtual, making purchasing easier, enhancing service, and using storytelling, these leading brands are reimagining their offers, and creating unique experiences for consumers that convert browsers into buyers.”

Commenting on India's performance, Ashish Mishra, Managing Director, Interbrand India, said, "It is indeed heartening to see an Indian Brand figure in the Best Retail Brands league table. The retail space in India is experiencing simultaneous transformational influences both from the supply and demand sides. Political swings, newer business models, supply chain efficiencies, online innovations, and at the root of it all - complex new customer journeys. The resulting flux is both exciting as well as challenging. We need to adapt but without losing our core cultural resources. Tanishq has in some ways done that.”



On making it to the Best Retail Brands APAC list, CK Venkataraman, CEO, Jewelry, Titan Industries, said, "It is a proud and humbling moment for us to make it to the Interbrand APAC list of Retails Brands 2014. We would like to dedicate this achievement to the passionate and tireless efforts of the large Tanishq team across the country and our wonderful customers who have helped us achieve all that we did.”