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Tara Jewellers launches its first store in Jodhpur

By VJ Media Bureau | Vjmedia Works | May 07, 2013

The jewellery brand plans to increase the retail footprint to 50 stores across 36 cities in India.

Tara Jewellers has introduced their very first innovative and contemporary showroom at Sardarpura, Jodhpur. Right from the format of the store to the entire thought behind the display of the jewellery, the space offers a complete customer centric shopping experience. Designed by the international design consultancy Fitch, Tara Jewellers store is spread across approximately 1100 sq ft and has an inviting warm decor in shades of purple.
The brand is expanding its retail footprint to 50 company owned and managed showrooms across 37 cities in North, Central and Western of India.
 
Talking about the launch, Vikram Raizada, Executive Director and CEO Retail, Tara Jewels Ltd. says, "We are expanding from 30 stores in 19 cities to 50 stores in 37 cities. Being established in the market for the last two years, we will be now reaching out to a larger audience across states like Chhattisgarh, Delhi, Goa, Gujarat, Haryana, Madhya Pradesh, Maharashtra, Punjab, Rajasthan, Uttarakhand and Uttar Pradesh. This month will see the brand not only in newer territories but also on other communication platforms such as national television with the launch of our two brand new television commercials. We are very happy and excited to be in Jodhpur.”
 
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