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Tata CLiQ Luxury launches ReLoved Store

By Retail4Growth Bureau | January 18, 2024

Tata CLiQ Luxury, along with Jay’s Watch Store, launches ReLoved Store for pre preopre-owned timepieces from renowned brands.  

Tata CLiQ Luxury recently announced its foray into the pre-owned category with the launch of the ReLoved Store by bringing onboard its first partner, Jay’s Watch Store. The ReLoved Store is positioned as a trusted guide which encourages consumers to choose consciously by offering a curated selection of rare pre-owned timepieces from renowned brands known for their artistry and heritage such as Rolex, Omega, and more. 

Tata CLiQ Luxury launches the ReLoved Store

The ReLoved Store will offer a wide range of vintage, limited-edition pieces that are in high demand from the most sought-after luxury brands on the platform and that will appeal to seasoned collectors and first-time buyers.

The store encourages consumers to 'Relove Timeless Treasures’ as it invites them to discover and explore the stories of each product. In addition to the authenticity certificate from Jay’s Watch Store, which verifies the watches through invoices, past ownership history, and client information, the platform offers an elevated and seamless experience for consumers, which includes assisted selling, a dedicated customer service where experts can address product-related queries and guide consumers in their purchases. Each timepiece will also have a ‘know your watch’ section on the store, which will explain the product condition. 

Commenting on the launch, Gopal Asthana, CEO, Tata CLiQ, said, "We are elated to launch a new category with the ReLoved Store, a one-stop destination for vintage and pre-owned luxury products. It heralds a transformative shift in the dynamics of luxury consumption, fuelled predominantly by the conscientious choices of today's discerning consumers. Pre-owned luxury finds acceptance among them as an ecologically responsible way to shop. We are expecting a positive response to the store and are also looking forward to expanding our assortment in the pre-owned segment by onboarding other partners and introducing products from different categories in the coming months. We are committed to delivering an elevated online shopping experience by offering consumers a curated and exquisite range of products that caters to their evolving needs and requirements, thus solidifying our position as a front-runner in the realm of pre-owned luxury.”

Adding to it, Jay Makhijani, Founder, Jay’s Watch Store, said, “It is indeed an honour that Tata CLiQ Luxury is beginning its ReLoved store journey with Jay’s Watch Store. There is a huge demand globally for pre-owned luxury timepieces, and it is gradually catching up in India as well. At Jay’s Watch Store, we have an extensive assortment of pre-owned timepieces from the world’s most coveted brands. We are excited to partner with Tata CLiQ Luxury to make these timepieces accessible to watch enthusiasts and connoisseurs across the country. These pre-owned timepieces have gone through several quality checks, and we also offer an authenticity certificate. We look forward to a fruitful partnership."

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