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Tata International brings women's footwear brand Aerosoles to India

By VJ Media Bureau | Vjmedia Works | November 24, 2014

The company has already tied up with leading multi-brand retail outlets and select online retailers that will help reach out to a much larger set of customers across the country.

Tata International, a global trading and distribution company of the Tata group announced the launch of women's footwear brand Aerosoles in India. Tata International has the exclusive rights to manufacture and distribute the internationally renowned women's footwear brand in the country. The company has already tied up with leading multi-brand retail outlets such as Metro Shoes, Regal Shoes, Rocia, Inc.5, etc. The brand has also been made available through select online retailers that will help reach out to a much larger set of customers across the country. Tata International also has plans to further expand its distribution network through online, departmental and specialty stores.

Speaking at the launch, N Mohan, Global Head - Leather Products, Tata International, said: "We are delighted to become an exclusive partner to manufacture and distribute Aerosoles shoes in India. Aerosoles is a global brand known for its innovation, setting up style trends in the industry without compromising on the comfort level. With our partnership with Aerosoles, we aim to target the rapidly growing market for women's footwear in the country”.

Aerosoles is a leading women's brand of footwear based in Edison, New Jersey and already has a presence in over fifteen countries including markets such as China, Hong Kong, Philippines, Thailand, Israel, Canada and Turkey. Founded in 1987, the company is a pioneer in making comfortable shoes around the world, with the first ones to use "stitch and turn” and the only one to use diamond flex sole technology. Aerosoles shoes are distributed worldwide in over 250 company retail stores and in thousands of departmental outlets.

"With our extensive experience in leather and especially footwear, we are confident to not only uphold the brand's high quality standards, but also innovate on the product and technology front to further enhance the product to suit the diverse market segments in the country”, said Mohan.

Tata International is India's leading exporter, manufacturer and supply chain integrator of leather and leather products with exports to over 35 countries. Its diversified product basket comprises a large range of footwear, finished leather and garments, all of which reflect contemporary trends in design and colour palette. The company operates India's only performance leather capability. It has associations with major global footwear brands such as Kenneth Cole, Florsheim, Lloyd, Hush Puppies, Bugatti, Pepe Jeans, Clarks and leading retailers such as Marks & Spencer, Zara, Massimo Dutti, John Lewis, Aldo and others.
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