Tech and aesthetic elements set to elevate URBAN REVIVO’s Malaysian debut

Global fashion brand URBAN REVIVO has announced the opening of its flagship store in Kuala Lumpur's iconic Pavilion Mall, set for July 6, 2024

Spanning 27,000ft² square feet, UR's Malaysian flagship store located at the 4^th floor of Pavilion Mall aims to offer an immersive shopping experience, says the company, with a mix of design aesthetics and tech driven interfaces.   

The store design concept features warm and elegant ocher tones alongside a seamless flow of curves, aimed at creating a flowing and vibrant shopping experience, as the company informs.

Further, at the heart of the store lies an art visual projection installation area, showcasing the brand focus on artistic expression. “A large LED screen on the store’s façade seamlessly blends digital art with the physical space for a visually striking experience,” informs the company. 

“Adding to the vibe, customers can discover super-beautiful and fashionable photo experience installations throughout the store, allowing them to capture memorable moments while shopping,” shares the company statement. 

"We attach huge importance to the Malaysian market,” said Leo Li, founder and CEO of UR. "Pavilion Mall's clientele perfectly aligns with our target audience, and we are thrilled to open our flagship store here. This prime location allows us to showcase the UR brand and provide Malaysian consumers with a truly fashionable and high-quality shopping experience. We are grateful to Pavilion Mall for their partnership."

"We are delighted to welcome UR to Pavilion Mall as their first point of contact with Malaysian consumers," said Pavilion Mall's senior management in a statement. "This partnership underscores Pavilion Mall's position as a top destination for international fashion brands. We are confident that UR will be a valuable addition, injecting fresh energy into Kuala Lumpur and Malaysia's fashion scene."

Prior to the opening of the maiden flagship store, UR also opened a smaller store in Utama on July 1st, catering to residents and tourists in the west of Kuala Lumpur. Following the opening the Pavilion and Utama stores, UR plans to expand further with additional stores in Mid Valley and Sunway in September and November, respectively. This strategic expansion will establish a robust sales network spanning across the city, informs the company.