Tech enabled touch points feature in Tata CLiQ Palette’s first offline store

Tata CLiQ Palette from the house of Tata, has announced the grand opening of its new omni-channel beauty retail experience at Nexus Seawood Mall in Navi Mumbai. This development comes hot on the heels of the successful launch of its beauty app recently. “The store marks a significant milestone in the brand’s mission to revolutionise the offline beauty retail landscape by seamlessly integrating technology to help customers find their right beauty match, thus delivering an authentic and personalised beauty experience,” says the company statement.

“Tata CLiQ Palette recognises that everyone’s beauty journey is different. Hence, with the state-of-the-art AI-enabled Beauty ID technology, the app personalizes every customer’s experience to match their unique beauty needs. It is a one-stop shop for all things beauty that provides personalized recommendations on beauty products to consumers based on their specific hair and skin types, beauty goals, and more. The brand is extending and enriching this experience further with the opening of its first store in Navi Mumbai,” the statement adds.

Designed by Landor and Fitch, the store offers an immersive shopping experience through its experiential zones. Customers can interact with the CLiQ squad and professionals at the "Beauty Playground," which offers guidance and education. The Palette Professional studio offers an eco-conscious way for customers to explore and test beauty products through cutting-edge AR devices, such as the Palette Match Finder, a mirror technology that allows customers to virtually experiment with different makeup looks in order to discover their ideal beauty style, informs the company. In addition, the studio features the Palette Beauty Console, which gathers pertinent customer information such as gender, age, and skin type. It scans their face to provide a comprehensive analysis of the customer's skin health and then recommends personalized products tailored to their specific needs. The store also has a Fragrance experience table where customers can explore different fragrancenotes. 

The gifting section at the store allows customers to curate their gift boxes based on occasions, moods, or personal preferences. Additionally, personalized product engravings are available on tools, perfumes, lipsticks, and more, adding a touch of uniqueness to each purchase. The store also features a dynamic space for seasonal discoveries, enabling brand collaborations, launches, and curated festive stories, providing customers with fresh and engaging experiences.

Speaking on the launch of the store, Gopal Asthana, Chief Executive Officer, Tata CLiQ, said, “Tata CLiQ Palette has been born as a result of Tata Group’s ambitious plans in the beauty segment, with a strong vision to build winning beauty brands. As India’s beauty matchmaker, our decision to open a retail store after the launch of our app was a natural progression and signifies a significant step forward in our quest to revolutionize the beauty landscape by becoming India’s largest tech-enabled omni-channel beauty destination. Personalization lies at the core of this vision, not only online but offline as well. Through the fusion of cutting-edge technology and a customer-centric approach, we offer an unparalleled level of personalization. Our store features AR-led makeup trials and skin analyzer mirrors, enabling customers to virtually try on makeup and receive detailed skin analysis, elevating their shopping experience and ensuring they find their perfect beauty match. The launch of our store illustrates our unwavering commitment to providing an exceptional beauty shopping experience that caters to the unique needs and preferences of our valued customers."