TechnoSport launches first store in North India

TechnoSport, a leading name in performance-driven activewear, has announced the opening of its first exclusive brand outlet (EBO) in North India, located in Indore. The store opened its doors on April 24, 2025, at Phoenix Citadel Mall, bringing the brand’s signature blend of performance, innovation, and style to the heart of Central India. This launch is a pivotal step in TechnoSport’s expansion strategy, following the brand’s rapid growth across South India and its strong digital presence in Pan India.

The new store spans 1200 sq ft and offers an immersive shopping experience for active lifestyle enthusiasts in Indore. This is one of the most anticipated store openings of the financial year, as it marks TechnoSport's entry into the North Indian market, with its range of stylish and affordable activewear.

Sandeep Jhunjhunwala, Director of TechnoSport, commented on the launch: "Opening our first store in Central India, particularly in a vibrant city like Indore, is a momentous occasion for TechnoSport. Indore's young population and active lifestyle make it a perfect fit for our brand. We are excited to bring our innovative activewear to the people of Indore and be a part of their fitness journey."

Puspen Maity, CEO of TechnoSport, added, "This is our first store outside of Southern India, and we are thrilled to have chosen Indore. We have observed great traction for the brand in Madhya Pradesh and Chhattisgarh through our website and other marketplaces. Given this positive response, we are planning to launch six more stores in Central India this financial year, further solidifying our presence in the region."